Lewin Louies - Creative Strategist

Creative Strategist & Director

Strategy without execution
is just a deck.

I do both.

Brand positioning, identity systems, ad films, and content creation. From the brief to the final frame, across the GCC, UK, and India.

View Work →

Selected Work

Brands, Campaigns & Content

Lewin Louies

About

The thinking and
the making.

Most strategists hand off a deck and walk away. I stay for the hard part. I write the positioning, design the identity, direct the shoot, and edit the final cut. My work spans wellness brands in Dubai, mass-market platforms in India, retail campaigns in the UK, and AI content ventures I built from scratch.

Whether it is a brand that needs to exist from nothing or a campaign that needs to actually convert, I bring both the strategic framework and the creative muscle to make it happen.

Brand StrategyIdentity DesignCampaign PlanningContent CreationPhotographyFilm DirectionAI ProductionDigital Marketing

Experience

Freelance Creative Strategist & DirectorCURRENT

IndependentSep 2024 - Present

Client Executive

Morrisons Media GroupJan - Jun 2024

Digital Marketing Intern

WellolaJun - Sep 2023

Senior Creative Associate

Think & Learn Pvt Ltd (Byjus)Jun 2019 - Jul 2022

Education

MA Advertising and Marketing

University of Leeds, UK2022 - 2023

BSc Multimedia and Animation

Loyola College, Chennai, India2016 - 2019

Markets

UAE & GCC United Kingdom India

Get in Touch

Let us build something
together.

Open to full-time roles, freelance projects, and collaborations in brand strategy, creative direction, and content production.